Why apple bounced back

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The Lesson: Jobs had a daunting task ahead of him, but he wasn't afraid to make difficult decisions to get the company back on track. Cutting costly projects like Newton and aligning with known-competitor Microsoft were controversial decisions that showed Jobs' authority, confidence, and smarts. The iMac, introduced in , was the solution. The unique design, which resembled the Macintosh K, was created by Jonathan Ive, designer of now iconic Apple technology, the iPod and the iPhone.

Ive reinvented the 'boring beige box" and for the first time, you could actually see a computer's guts. The all-in-one iMac sold nearly , units within its first five months. For the first time since , Apple returned to profitability. According to FundingUniverse. The Lesson: Steve Jobs reportedly called a meeting at Apple, sat everyone down and said, "You know what's wrong with this company? The products SUCK -- there's no sex in them. Apple continued its resurgence, seeing healthier profits and thus healthier stock prices.

In , their sales grew 3. The Lesson: Apple began expanding its products beyond just computers with the release of Final Cut Pro. They also noted what worked with the iMac, and built out new products based on proven success.

Each success showed Jobs was turning the company around, and the public grew more confident in Apple's stability. Apple announced a new strategy for tackling the Internet at the Macworld Expo. They unveiled iTools, Mac-only internet applications. They also announced Earthlink as their recommended ISP. Having successfully gotten Apple back on track, Jobs was able to drop "interim" from his CEO title and earned himself a permanent position.

Jobs also announced that the previous quarter, 1,, Macs were sold - that's one product sold every six seconds. Later that year, Apple released new machines including The G4 Cube, a risky move that was an ultimate failure. The Cube was the biggest gamble Jobs had made since the release of the iMac. It would turn out to be a resounding failure. This release marked the beginning of a tough few months for the rebounding company. Their third quarter was its first unprofitable one since Jobs' return.

While the tech industry was seeing an overall downturn, some poor decisions by Apple aided their unprofitable quarter. The first problem was the G4 Cube was a bust. They also showed that when something wasn't working, they could adjust quickly, pulling plugs and changing strategy as necessary. Jobs has said , "We're gambling on our vision, and we'd rather do that than make 'me-too' products.

On May 15, , Jobs unveiled the first Apple Store. They were such a hit that he later remarked , "We had 26 million visitors during the holiday quarter in retail stores.

I mean think about it, this is more people than live in any state in our union besides California. A few months later, Jobs announced their next big hit, the iPod. The portable music player went from concept to market in about 8 months.

The iPod undoubtedly changed the music industry, but iTunes, which was also introduced this year, was Apple's true genius. Apple is likely to appeal the ruling.

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