Who is your customers

Market research will help refine your customer persona and give it a personality to help you start creating marketing messages. Market segments are groups of customers who share similar attributes and attitudes and can be defined by:. When you target a well-defined segment of your customers, it's easier to refine your marketing message and your brand so you're speaking directly to them resulting in more targeted promotion and efficient marketing.

Having refined your customer persona, you can now tailor your marketing messages so they speak in a voice your customer can relate to and reflects their desires or concerns. Having a persona also makes it easier to market your business around your customer and what they want — not what you think they want — and make decisions about:.

Creating a customer profile or persona Your customers should be the driver behind every marketing decision in your business. Difference between a profile and a persona A customer profile is a basic high-level description of your ideal customers. Our marketing plan template will help you to write your customer profile or persona. Developing a persona Develop a picture of your ideal customer: Who are you already appealing to?

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Did your boss make a stupid decision, It seems like a straightforward question: When you work in IT, who are your customers? Related: IT Leadership. Opinion by Paul Glen. Buffooning yourself: Are you jargoning and acronyming your Addressing ambiguity on your IT team: A meeting of the minds. Currently reading. Did your boss make a stupid decision, or do you lack data? Knowing the manager you really are. Retention, by stages. Troubled versus toxic teams. Lessons for leaving.